If you’re a local business looking to attract more customers, then local search engine optimization (SEO) should be a key part of your marketing strategy. Local SEO is the process of optimizing your website and online presence to rank higher in local search results, making it easier for people in your area to find your business. In this post, we’ll explore the importance of local SEO and how it can benefit your business.
Why Local SEO Matters:
Local SEO is becoming increasingly important, especially for businesses that rely on foot traffic or have a physical location. Here are some key statistics that highlight the importance of local SEO:
- 30% of all mobile searches are related to location.
- 76% of people who search on their smartphones for something nearby visit a business within a day.
- 28% of searches for something nearby result in a purchase.
- Mobile searches for “on sale” + “near me” (e.g., “tires on sale near me”) have grown by over 250% YOY from 2017 to 2019.
- 54% of smartphone users search for business hours, and 53% search for directions to local stores.
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
- By optimizing your website for local search results, you can tap into this growing trend of location-based search queries and drive more traffic to your business.
How Local SEO Can Benefit Your Business:
Here are some of the ways local SEO can benefit your business:
- Increased visibility: Local SEO helps your business appear in relevant local search results, increasing your visibility and making it easier for potential customers to find you.
- Targeted traffic: Local SEO targets people in your area who are actively searching for products or services like yours, making it a highly targeted form of marketing.
- Competitive edge: Local SEO can help you stand out from competitors who aren’t optimizing for local search results, giving you a competitive edge.
- Increased credibility: Appearing in local search results can increase your credibility with potential customers, as they’re more likely to trust businesses that are visible and accessible in their local area.
- Improved customer experience: Local SEO can help you provide a better customer experience, as potential customers can easily find your business, contact information, and hours of operation.
At Jigsaw Ensemble, we understand the importance of local SEO for local businesses. Our team of SEO experts can help optimize your website for local search results and create a comprehensive digital marketing strategy that helps you reach more customers in your area. Whether you’re looking to increase visibility, target local customers, or gain a competitive edge, we can help. Reach out today at jgsw.com.au/contact-us to learn more about our local SEO services.