Positioning websites for digital heavy lifting calls for a distinct approach to both web design and digital strategy, and that’s what drives us here at Jigsaw Ensemble. Our approach involves three essential areas of focus.
Whether it’s a website, marketing program, or an app, we understand there’s an outcome that is desired. It is our goal to help customers define a group of metrics which can be measured to reflect the progress of our efforts. With some not-so-fancy math, we take those metrics and determine a “score” across all of the defined measurements. This is what we call your Digital Value.
Next, is the fun part, improving this value and keeping the momentum moving upwards! Digital Growth is equal to your Digital Value, times positive forces, minus negative force. Sounds complicated written out like this, but it’s really pretty simple… What can we do to overcome the hurdles we’re going to face to improve the results of our most important metrics.
