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103/ 1 Olive York Way
Brunswick West Vic 3055
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Ph: +61 413 440 086
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[email protected]
Ph: +61 413 440 086

Caravan & 4WD Accessories Shop

  • Strategy

    Brand Strategy, Online Store Strategy

  • Design

    UI/UX Design, Creative Design

  • Client

    Dunn and Watson Pty Ltd

Open Project
Client

Trailer Parts Direct

Services provided for agency
0%

Constancy

Strategy

Creatives

Web Design

Video

Animation

Strategy

Googlw Ads

Facebook

01

Overview

Trailer Parts Direct is an independently owned Industrial hardware & spare parts for Motor Body Builders, User Camper Trailer, Caravan Manufacturers & Boat Builders based in Brisbane, Queensland. After more than 15 years in business, this thriving brand is anything but small. Trailer Parts Direct is a major player in the outdoor living sector. With most of its sales happening offline, the brand came to Jigsaw Ensemble ready for a digital transformation that would expand and strengthen its reach online.

02

The Challenge

On the business side, Trailer Parts Direct owned several distinct yet disconnected brands. Our first challenge was to refresh the Trailer Parts Direct brand and fold all other brands into the new one. From a technical perspective, Trailer Parts Direct used a standalone Inventory Management system that made tracking users and sales problematic. To help create more efficient, sales-friendly environment for their team, an API would need to be built and integrated with their current system – plus, have the after sales infrastructure to support Trailer Parts Direct’s new digital capabilities.

03

The Approach

As a true digital partner, our team engaged strategically with every aspect of the brand to ensure seamless branding, a sales-driven website, and the right technology for success. The result was a 24% increase in marketing ROI year on year and a 286% increase in revenue (compared to previous years).

07

Redefining Offerings

When a customer needs camping and 4WD gear. they want to find help fast, but importantly quality is a primary consideration as it is any purchase decision. We made finding a products one of the easiest tasks to accomplish on the site, with robust mapping, and a search-optimised product landing pages with easy-to-find accessories for keen outdoor enthusiasts.

07

Making Tech Advancements

After helping the client upgrade their current website technology, Jigsaw Ensemble’s developers drew on the eCommerce power of WordPress to develop the new site, successfully integrating our designer’s creations to life.

Digging into Trailer Parts Direct’s analytics, our paid media team saw big opportunities, with product-specific, user-centred messaging that saw impressive results.

07

Result

Planting the seeds for Trailer Parts Direct’s digital growth was a challenge, but even we were surprised by the results. On top of big gains in ROI and keyword rankings, Trailer Parts Direct’s saw a 617% increase in transactions and 515% increase in revenue using the paid media we created post-launch.

Mobile Responsive sites

Stylish visual mobile website

Our design sections are completely responsive and automatically look great on every screens, customised per device breakpoint.
Project Managment

The importance of project collaboration

Jigsaw Ensemble’s project management team implements application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to your acceptance criteria within agreed parameters. Project management has final deliverables that are constrained to a finite timescale and budget.

We keep you engaged, manage your accounts, and lower your costs for doing business. We help manage business continuity and connections, to improve. productivity.

Website & Mobile App Design
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0

Weeks to complete
project

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Working hours
were spent

The team

Meet our
professional
project team.

Project Management

— Dinesh Paramsothy
Project & Account Manager

— Dallas Watson
CEO Trailer Parts Direct

— Michael Dunn
CEP Dunn and Watson

Design & Development

— Kaylum Holland
Art direction & creative design

— Rajesh Yadav
Website Design

Creative Design

— Rajesh Yadav
Digital Marketing

Create a High Performed UI/UX Design.

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your business today?

Who we work with

Our Trusted
Clients.

Let’s collaborate

Send us an email, to discuss a new project.

We’re a team of creatives who are excited about unique ideas and help companies to create amazing identity by crafting top-notch UI/UX.

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