Strategy UX/UI Design Web Design
ENT Specialists Clinic Digital Growth
- Strategy : Brand Strategy, Online Store Strategy
- Design : UI/UX Design, Creative Design
- Client : Malouf Medical Pty Ltd
CLIENT
Malouf Medical Pty Ltd
Services provided for agency
Constancy
Strategy
Creatives
Web Design
Strategy
Google Ads
EDM
The Work
With every passing year, Australians nationwide are increasingly embracing the internet for healthcare services. Hence, the owners of Malouf Medical were planning on moving from the ‘placeholder style’, basic site they had to a more interactive and responsive site. They wanted their practice at Coolangatta, Queensland, to reflect the personality and focus on quality to which their surgeon and other doctors subscribe. The unique challenges of patient privacy and AHPRA guidelines made for an interesting challenge.
The Process
Blending whats possible with today’s web design concepts and tools, with the intimate yet professional feel was the aim – an outcome that wouldn’t mess with the originality of Malouf Medical services. Thanks to the recent advancements in the world of HTML, CSS, and WordPress, our team was able to achieve the kind of relaxed yet clinical persona our client insisted on.
The Challenge
ENT Services are a highly specialised sector of the specialist medical market. This made the marketplace is competitive and unique, with the high standards and levels of service expected from all stakeholders, including patients, guardians, referring GPs, hospitals, health funds, etc.
Co-located within the physical Malouf Medical practice location, ENT, GP subspecialties in Ears and Sleep specialists operate side by side. Patients are referred and attend from the southern Gold Coast to deep into Northern NSW. Catering to the different clinical offerings on the one website was a significant challenge.
The Brand has existed for nearly 20 years and strongly signifies trust. Gecko Media’s task was to develop the brand and to acquire referrals and patients through digital marketing.
The Strategy
Be found! That was the key initial concern. It was as simple as that to start with. When a potential client searched Google they had to rank. Gecko developed extensive research and keyword opportunities using search engine optimisation, link building and pay per click. While focusing on earning search positions with organic search engine marketing tactics such as content marketing and developing trust with Google, Gecko has also extensively used Google Ads to expand Malouf Medical’s brand visibility.
The Digital Marketing Activity
While the majority of our focus was on developing visitors to the website we were also conscious of the fact that reaching the right client, have them interacting at the right time, and seeing and hearing the right message, combine to create a positive enquiries with a better booking potential. An online booking platform and a tracked 1300 number were added to extend and make easier the booking and appointment request process.
Reach
Through a combination of search engine marketing, PPC marketing, and new content we developed greater quality enquiry numbers to the site. Further research of the online booking process and the emotional triggers that lead to an enquiry opened up more opportunities to focus on specific service types and patterns that resulted in a better type of enquiry. An initial focus on quantity of leads gradually moved to a focus on the quality of leads. We are constantly refining our Google Ad campaigns, organic listings and content for Malouf Medical.
Act and Convert
Whilst being found online amongst the plethora of competitors is the first step, getting someone to actually make a decision to enquire is the next and more important step. Initially we were delivering the same content to different buyer types. We are constantly revising the content with A/B testing and different varieties of landing pages. We utilised sophisticated analytics and software tools that allow us to delve deep into the performance of each piece of content and user experience.
MOBILE RESPONSIVE SITES
Stylish visual mobile website
PROJECT MANAGMENT
The importance of project collaboration
Jigsaw Ensemble’s project management team implements application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to your acceptance criteria within agreed parameters. Project management has final deliverables that are constrained to a finite timescale and budget.
We keep you engaged, manage your accounts, and lower your costs for doing business. We help manage business continuity and connections, to improve. productivity.
Website & Mobile App Design
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