eCommerce Development , Strategy , UX/UI Design
Caravan & 4WD Accessories Shop
- Strategy : Brand Strategy, Online Store Strategy
- Design : UI/UX Design, Creative Design
- Client : Dunn and Watson Pty Ltd
CLIENT
Trailer Parts Direct
Services provided for agency
Constancy
Strategy
Creatives
Web Design
Video
Animation
Strategy
Google Ads
Overview
Trailer Parts Direct is an independently owned Industrial hardware & spare parts for Motor Body Builders, User Camper Trailer, Caravan Manufacturers & Boat Builders based in Brisbane, Queensland. After more than 15 years in business, this thriving brand is anything but small. Trailer Parts Direct is a major player in the outdoor living sector. With most of its sales happening offline, the brand came to Jigsaw Ensemble ready for a digital transformation that would expand and strengthen its reach online.
The Challenge
On the business side, Trailer Parts Direct owned several distinct yet disconnected brands. Our first challenge was to refresh the Trailer Parts Direct brand and fold all other brands into the new one. From a technical perspective, Trailer Parts Direct used a standalone Inventory Management system that made tracking users and sales problematic. To help create more efficient, sales-friendly environment for their team, an API would need to be built and integrated with their current system – plus, have the after sales infrastructure to support Trailer Parts Direct’s new digital capabilities.
The Approach
As a true digital partner, our team engaged strategically with every aspect of the brand to ensure seamless branding, a sales-driven website, and the right technology for success. The result was a 24% increase in marketing ROI year on year and a 286% increase in revenue (compared to previous years).
Redefining Offerings
When a customer needs camping and 4WD gear. they want to find help fast, but importantly quality is a primary consideration as it is any purchase decision. We made finding a products one of the easiest tasks to accomplish on the site, with robust mapping, and a search-optimised product landing pages with easy-to-find accessories for keen outdoor enthusiasts.
Making Tech Advancements
After helping the client upgrade their current website technology, Jigsaw Ensemble’s developers drew on the eCommerce power of WordPress to develop the new site, successfully integrating our designer’s creations to life.Digging into Trailer Parts Direct’s analytics, our paid media team saw big opportunities, with product-specific, user-centred messaging that saw impressive results.
Result
Planting the seeds for Trailer Parts Direct’s digital growth was a challenge, but even we were surprised by the results. On top of big gains in ROI and keyword rankings, Trailer Parts Direct’s saw a 617% increase in transactions and 515% increase in revenue using the paid media we created post-launch.
MOBILE RESPONSIVE SITES
Stylish visual mobile website
PROJECT MANAGMENT
The importance of project collaboration
Jigsaw Ensemble’s project management team implements application of processes, methods, skills, knowledge and experience to achieve specific project objectives according to your acceptance criteria within agreed parameters. Project management has final deliverables that are constrained to a finite timescale and budget.
We keep you engaged, manage your accounts, and lower your costs for doing business. We help manage business continuity and connections, to improve. productivity.
Website & Mobile App Design
project