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Uncategorized July 31, 2023

The Benefits of a Holistic Approach to Digital Marketing: Combining SEO, PPC, and Social Media

Writen by Chinthaka

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In today’s competitive business landscape, a piecemeal approach to digital marketing is no longer enough. To truly stand out and drive results, businesses need to embrace a holistic digital marketing strategy. By combining the power of search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing, businesses can create synergies that maximise their online presence and improve overall performance. In this post, we’ll explore the benefits of this holistic approach and share some success stories from our own experience.

  1. The Power of SEO and PPC Synergy

SEO and PPC may seem like two separate strategies, but when used in tandem, they can significantly boost a business’s online visibility and conversion rates. By leveraging both organic search results and paid ads, businesses can increase their chances of being found by potential customers. In one example, our agency helped a client achieve impressive results through a combined SEO and Google Ads strategy. The campaign led to increased keyword visibility, higher domain referrals, and ultimately, more leads and conversions.

  1. Enhancing Campaigns with Email Marketing and Social Media

Integrating email marketing (EDM) and social media into a holistic digital marketing strategy can further enhance a business’s reach and engagement. By delivering tailored content to your target audience through email and engaging with them on social platforms, you can nurture leads and drive conversions more effectively. In one case, our agency worked with a blinds and shutters company, resulting in a 279% increase in traffic, a 315% increase in leads, and a staggering 783% increase in keyword visibility. In another instance, we helped a storage company achieve a reach of 23,647, a CPM of $11.66, a CPE of $0.74, and 108 leads, demonstrating the power of combining email and social media marketing.

  1. Achieving Greater Reach and Engagement with Multi-Channel Marketing

A multi-channel approach to digital marketing allows businesses to reach a wider audience and capitalise on various touchpoints. By utilising different channels, such as Google Ads, LinkedIn, and SEO, businesses can increase their reach, clicks, and impressions. For example, our agency worked with a safety equipment company, resulting in 422 clicks and 7,336 impressions through a multi-channel marketing campaign.

The benefits of a holistic approach to digital marketing are clear. By integrating SEO, PPC, and social media marketing, businesses can achieve greater online visibility, increased engagement, and improved conversion rates. Don’t miss out on the opportunity to maximise your digital marketing efforts – consider incorporating multiple digital marketing services to achieve the best results for your business. If you’re ready to take your marketing strategy to the next level, get in touch with us at or connect with us on our social media channels. We’d be more than happy to help you succeed!

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