Self Storage Marketing

Get your free storage marketing audit.

SSAA Preferred Partner — Australia’s self-storage peak body

Self-storage marketing
that fills units. Not just reports.

Storage King across 15+ locations. Store Local. Fort Knox. Extra Space. Ingleburn Self Storage. Campbelltown Storage. 20+ Australian operators. The campaigns filling their units are built on a system purpose-designed for storage — never adapted from another industry.

Google Ads Certified

Google Ads Certified

Search, Performance Max, YouTube

Meta Ads Certified

Meta Ads Certified

Meta Blueprint certification

Storeman Partner

Storeman Partner

Verified integration partner

SSAA Preferred Partner

SSAA Preferred Partner

Self Storage Association of Australasia

HubSpot Certified

HubSpot Certified

Inbound marketing & CRM

StoreSync Partner

StoreSync Partner

Verified integration partner

Conversion growth

0 X
Campbelltown Storage, 9 months
Cost per lead reduction
0 %

Campbelltown Storage, 9 months

CPL achieved
$ 0

Campbelltown Storage, 9 months

Peak conversion rate
0 %

Campbelltown Storage, 9 months

Free storage audit →

Tell us about your facility.

A real person replies within one business day — not an automated sequence.
No cost. No lock-in. No automated sequences. We read every submission.
What makes self-storage marketing different?

What most agencies get wrong about storage.

Most agencies apply their standard digital playbook to storage. It produces traffic. What it doesn’t produce is enquiries for the right unit types at the right time — because that requires knowledge built inside the industry, not borrowed from it.

What most agencies deliver

Jigsaw Ensemble

Unit-type campaign architecture

Separate campaigns per unit size. Bids that pause when inventory fills. No generic “self storage” bucket that wastes budget on full unit types.

Suburb-level precision — not city-wide

44% of storage clicks go to the top 3 map results. We build those positions for your specific suburb. City-wide targeting drives traffic that won’t make the trip.

Seasonal campaigns built in from week one

End-of-lease peaks, student storage, Christmas demand — all pre-scheduled before each season hits. Not reactive. Not late. Already running when demand arrives.

Reporting tied to occupancy, not impressions

Which campaigns filled which unit types. What each move-in cost. That’s what we report on — not a deck of CTR and impression data that doesn’t connect to revenue.

Six marketing channels

Everything that moves
the occupancy needle.

Each channel works on its own. They produce considerably better results as a connected system — with one team running all of them from the same data.
Learn more
Search, Shopping and YouTube campaigns built around buyer intent — not traffic volume.

Map pack rankings and organic growth that compounds month after month.

Learn more
Learn more
Be found when customers ask ChatGPT, Perplexity and Google AI Overviews.
In self-storage? Our dedicated hub covers every channel with storage-specific strategy and real results.
Results from Australian storage operators

Real numbers.

Every figure attributed.​

No averages, no best-case projections. Each result is tied to a specific operator, a specific market and a specific timeframe.
Conversions
0 X
CPL down
0 %
Traffic
0 X
Timeline
0 mo

Zero digital presence in southwest Sydney. Full funnel built from nothing. First major conversion spike at week eight. By month nine, one of the strongest storage funnels in the region.

Campbelltown Storage

CPL
$ 0
Peak CVR
0 %
Traffic up
0 %
Timeline
0 mo
Campaigns already running when we arrived. Rebuilt around unit types, fixed broken attribution, tested move-in offers. $3.70 CPL inside three months. Every number attribution-verified.

Extra Space — Melton

Conversions
0 X
CPL down
0 %
Peak CVR
0 %
Timeline
0 mo
Complete rebuild — Storeman integration, precision PPC and suburb-level SEO. Ten times the conversions, 84% lower cost per lead in eight months.

Ingleburn Self Storage

Sound like your situation? Get a free audit of your account.

Written findings. One business day. No cost, no lock-in.

Conversion growth
0 X
Cost per lead reduction
0 %
CPL achieved
$ 0
Peak conversion rate
0 %
Client results

Results these operators have
seen for themselves.

“Jigsaw genuinely understands storage. They knew what a unit mix was before we had to explain it. Within three months our cost per lead dropped to $3.70. We’d never seen anything close to that from any previous agency.”

$3.70 CPL achieved

Michael Chen

Operations Manager — Extra Space Storage — Melton
Client results

Results these operators have
seen for themselves.

“Jigsaw genuinely understands storage. They knew what a unit mix was before we had to explain it. Within three months our cost per lead dropped to $3.70. We’d never seen anything close to that from any previous agency.”

$3.70 CPL achieved

Michael Chen

Operations Manager — Extra Space Storage — Melton
Common questions

Before you get in touch.

Every result on this page came from a real Australian storage facility with a real budget and real competition. The numbers vary because the starting points vary — Campbelltown started from zero, Extra Space Melton started from campaigns that were already running. The audit shows you specifically where your facility sits and what a realistic improvement looks like for your market.

Every result on this page came from a real Australian storage facility with a real budget and real competition. The numbers vary because the starting points vary — Campbelltown started from zero, Extra Space Melton started from campaigns that were already running. The audit shows you specifically where your facility sits and what a realistic improvement looks like for your market.

Every result on this page came from a real Australian storage facility with a real budget and real competition. The numbers vary because the starting points vary — Campbelltown started from zero, Extra Space Melton started from campaigns that were already running. The audit shows you specifically where your facility sits and what a realistic improvement looks like for your market.

Customer opening a self-storage unit
SSAA Preferred Partner — Australia's self-storage peak body

Self-storage marketing that fills units. Not just reports.

Storage King across 15+ locations.

Google Ads certified Meta Ads certified Storeman & StoreSync partner HubSpot certified
$3.70CPL — Extra Space Melton, 3 months
22×Conversion growth — Campbelltown Storage
84%CPL reduction — Ingleburn SS
20+Storage operators across Australia
Storage clients
Storage King Ingleburn Self Storage Store Local Fort Knox Extra Space Storage Society

Storage King · Store Local · Fort Knox · Extra Space · Storage Society · Ingleburn SS — and 14 more.

What makes self-storage marketing different?

What most agencies get wrong about storage.

Most agencies apply their standard digital playbook to storage. It produces traffic. What it doesn't produce is enquiries for the right unit types at the right time — because that requires knowledge built inside the industry, not borrowed from it.

Unit-type campaign architecture

Separate campaigns per unit size. Bids that pause when inventory fills. No generic “self storage” bucket that wastes budget on full unit types.

Suburb-level precision — not city-wide

44% of storage clicks go to the top 3 map results. We build those positions for your specific suburb. City-wide targeting drives traffic that won't make the trip.

Seasonal campaigns built in from week one

End-of-lease peaks, student storage, Christmas demand — all pre-scheduled before each season hits. Not reactive. Not late. Already running when demand arrives.

Reporting tied to occupancy, not impressions

Which campaigns filled which unit types. What each move-in cost. That's what we report on — not a deck of CTR and impression data that doesn't connect to revenue.

What most agencies deliver

  • Bids on “self storage” as one keyword regardless of which units are available
  • Sends all traffic to the homepage regardless of what was searched
  • Needs you to explain what a unit mix is
  • Reports clicks and impressions — no link to move-ins
  • Seasonal campaigns go live after the peak has already started

Jigsaw Ensemble

  • Unit-type campaigns that pause when full, push when space is available
  • Landing pages matched to search intent — climate ad goes to climate page
  • Knows unit-mix logic before your first call
  • Reports CPL and CVR by unit type, tied to actual occupancy
  • Seasonal calendar built in from day one — live before demand spikes
Certified & partnered

Credentials that matter in storage.

Google Ads CertifiedSearch, Performance Max, YouTube
Meta Ads CertifiedMeta Blueprint certification
Storeman PartnerVerified integration partner
SSAA Preferred PartnerSelf Storage Association of Australasia
HubSpot CertifiedInbound marketing & CRM
StoreSync PartnerVerified integration partner
Six marketing channels

Everything that moves the occupancy needle.

Each channel works on its own. They produce considerably better results as a connected system — with one team running all of them from the same data.

  • Unit-type campaign architecture for each unit size
  • Occupancy-linked bidding — pauses when full, pushes when available
  • Move-in offer A/B testing and seasonal campaign scheduling
  • Map pack rankings for your specific suburb — not city-wide traffic
  • Google Business Profile optimisation and review velocity strategy
  • Suburb landing pages and unit size guides that rank and convert
  • Be found when customers ask ChatGPT, Perplexity or Google AI
  • Schema markup so AI systems cite your facility accurately
  • Monthly AI visibility tracking — we test prompts across all major tools
  • Phone call and form attribution — track every enquiry to its source
  • GA4 and GTM configured for storage-specific conversion events
  • Occupancy-linked reporting by unit type, suburb and campaign
  • Hyper-local Meta campaigns inside your actual catchment radius
  • Retargeting people who visited your site but didn't enquire
  • Review generation sequences that feed your Google Maps ranking
  • Life-event targeting — people about to need storage before they search
  • Cross-device sequencing across the 3–14 day decision window
  • Attribution connected to GA4 so you can see the contribution
Results from Australian storage operators

Real numbers. Every figure attributed.

No averages, no best-case projections. Each result is tied to a specific operator, a specific market and a specific timeframe.

PPC · SEO · Social · Southwest Sydney

Campbelltown Storage

22×Conversions
84%CPL down
10×Traffic
9 moTimeline

Zero digital presence. Full funnel built from nothing — unit-type campaigns, local SEO, social retargeting. First major conversion spike at week eight. By month nine, one of the strongest-performing storage funnels in southwest Sydney.

Read case study →
PPC · CRO · Attribution · Victoria

Extra Space — Melton

$3.70CPL
52%Peak CVR
142%Traffic up
3 moTimeline

Campaigns already running. Rebuilt around unit types, fixed broken attribution, tested move-in offers. $3.70 CPL inside three months against an industry benchmark of $35–$55. Every number attribution-verified.

Read case study →
Web · PPC · SEO · Macarthur NSW

Ingleburn Self Storage

10×Conversions
84%CPL down
24%Peak CVR
8 moTimeline

Full rebuild — new website with Storeman integration, precision PPC, suburb-level SEO across Macarthur. Eight months: 10× conversions, 84% CPL reduction. The website earns its keep many times over.

Read case study →
What operators say

From the people we work with.

Verified client

★★★★★

Jigsaw genuinely understands storage. They knew what a unit mix was before we had to explain it. Within three months our cost per lead was $3.70. We'd never seen anything close to that from any previous agency.

Michael Chen

Operations Manager — Extra Space Storage, Melton

$3.70 CPL achieved
Verified client

★★★★★

We launched with zero online presence. Nine months later, conversions were up 22 times and cost per lead down 84%. They built the whole thing — ads, SEO, content, reporting. They're the reason we're busy.

James O'Brien

Director — Campbelltown Storage

22× conversion growth
Verified client

★★★★★

The website redesign and Storeman integration changed everything. Then the Ads and SEO results came in — 10× conversions, 84% drop in cost per lead. Marketing and web under one roof is genuinely rare.

Sarah Thompson

Owner — Ingleburn Self Storage

10× conversions
Common questions

What operators ask before starting.

Typically four to six weeks from a properly structured launch to meaningful enquiry volume. The first weeks are when we learn the most — which keywords, offers and landing pages convert in your specific market and suburb. Extra Space Melton achieved a $3.70 CPL inside three months. Campbelltown Storage saw its first major conversion spike at week eight. We prefer to launch conservatively and scale what works rather than burn full budget on assumptions.

Yes — and we approach them differently. An individual operator launching their first facility needs campaigns, a website and SEO running in parallel before the first unit opens, moving quickly. A multi-site operator like Storage King or Store Local needs campaign structures that scale across locations without losing local precision, and reporting that connects marketing to occupancy by site. The brief is genuinely different and we scope accordingly. There's no minimum facility size.

Most of our services are retainers — a management fee covering strategy, execution and reporting, separate from any ad spend which goes directly to Google or Meta. We typically start with a three-month period where we're learning your market and building the foundation. Most clients then move to 12–24 month engagements as results compound. No percentage-of-spend fees, no incentives to inflate your budget for our benefit.

We review your Google Ads account structure, keyword coverage and wasted spend. Your local SEO and Google Maps position for your suburb. Your website's conversion rate and technical health. And a competitive snapshot against your two or three closest competitors. You get a written summary — specific findings for your facility, not a generic checklist. It takes us 2–3 hours to do properly. Free whether or not we end up working together.

Yes. Specialist storage types need different keyword strategies and different search intent targeting. Climate-controlled searches convert differently to general self-storage queries — the intent, pricing psychology and creative brief are not the same. Vehicle and boat storage, wine storage and document storage each have distinct search patterns we build around from day one, not adapted from a general self-storage template.

Free storage marketing audit

Find out exactly where your marketing is leaving occupancy on the table.

We look at your campaigns, local SEO, website and your top three competitors. You get a written summary with specific findings — not a generic checklist. One business day. Free, regardless of whether we work together.

What the audit covers

  • Google Ads account structure, keyword gaps and wasted spend
  • Local SEO and map pack position for your specific suburb
  • Website conversion rate and technical health check
  • Competitive snapshot — what your 2–3 closest competitors do better
  • Written summary with specific recommendations, not a template

Response within one business day. No lock-ins. No automated sequences. Happy to discuss your facility before you fill in anything.

Call Free audit