Our work began by commencing research into the three characters and backgrounds that were required by Storage King. Conscious that these characters would need to appeal to the majority of the community, our team considered a variety of ages, gender, and ethnicity and developed characters that aligned by the guiding principles.

For background creatives, we selected options that held the most appeal in terms of self-storage, i.e., a cluttered house, and an uncluttered house and a storage facility. To add to the challenge, we opted to build dynamic 3D backgrounds, which, when compared with static 3D backgrounds, will enable Storage King to develop variety into their creatives moving forward.

Upon completion of research and design, our development team took over to bring the designs to life, working on shapes, rigging and detailing the characters and backgrounds to be 4K quality with each milestone being reviewed and signed off with the client. We apply this collaborative development methodology to all our work enabling us to capture any feedback early on and ensure that the end product aligns with the client’s requirements.

A detailed sample of this process is outlined in the images below, highlighting each step, from the initial sketch to the finalized model in the development process.