20+ Australian storage operators — real results, all attributed

Real results. Specific clients. No averages, no projections.

Every number on this page is tied to a specific operator, a specific Australian market and a specific timeframe.

Get a free audit Storage marketing hub

22×Conversion growth — Campbelltown Storage, 9 months

84%CPL reduction — Ingleburn Self Storage, 8 months

$3.70Cost per lead — Extra Space Melton, 3 months

174%Peak conversion rate — Store Room Self Storage

Find your situation

Four operators. Four very different starting points.

Each case study includes a “this applies to you if” section so you can quickly find the result most relevant to your situation.

Customer opening a self-storage unit door

Google Ads · SEO · Social · Southwest Sydney NSW

Campbelltown Storage

Zero to 22× conversions.

22×Conversions

84%CPL down

10×Traffic

9 moTimeline

No Google Ads history, no organic presence, a website that wasn't converting. In a market where competitors had established Google presences, they were invisible.

This applies to you if:

Operators launching from scratch or starting digital marketing for the first time.

Google AdsLocal SEO Social retargetingAttribution

Marketer reviewing a campaign attribution dashboard

Google Ads · CRO · Attribution · Melton VIC

Extra Space Storage — Melton

$3.70 cost per lead from a campaign that was already running.

$3.70CPL achieved

52%Peak CVR

142%Traffic up

3 moTimeline

Campaigns active but expensive. Phone calls not tracked. Three top-spending ad groups had zero verified enquiries — budget was optimised on incomplete data.

This applies to you if:

Operators already running ads and questioning whether results are as good as they look.

Google AdsAttribution rebuild Landing pagesCRO

Two customers packing boxes outside a storage unit

Web · Google Ads · SEO · Macarthur NSW

Ingleburn Self Storage

10× conversions. 84% lower cost per lead. Full rebuild.

10×Conversions

84%CPL down

24%Peak CVR

8 moTimeline

Website not integrated with Storeman, campaigns generating expensive enquiries, SEO missing the Macarthur growth corridor. Three problems, all connected.

This applies to you if:

Operators who need everything rebuilt together — website, campaigns and SEO working as one system.

Web designStoreman integration Google AdsLocal SEO

Team reviewing multi-site campaign reporting

Meta Ads · Lead Generation · Multi-site · National

Storage King — 15+ Locations

$18.50 CPL across 15 locations. Industry benchmark: $35–55.

$18.50CPL achieved

11.2%Lead-to-booking

60%Below benchmark

15+Locations

Meta advertising at scale across a national network. Needed store-level precision without losing campaign efficiency across the portfolio.

This applies to you if:

Multi-site operators running or considering Meta advertising across multiple locations.

Meta AdsHyper-local targeting Dynamic creativeMulti-location

The common thread

What every result has in common.

Attribution fixed first

Every engagement starts by verifying what's actually being tracked. Most facilities are missing at least 3 enquiry sources. Fixing this changes the campaign decisions immediately.

Unit-type campaign structure

We never run one campaign for “self storage.” Separate ad groups for each unit type, with bids that respond to availability and seasonal demand.

Occupancy-linked reporting

Monthly reports built around CPL, CVR and enquiry volume by unit type — connected to the occupancy numbers that actually matter to your business.

Common questions

Before you get in touch.

Every result on this page came from a real Australian storage facility with a real budget and real competition. The numbers vary because the starting points vary — Campbelltown started from zero, Extra Space Melton started from campaigns that were already running. The audit shows you specifically where your facility sits and what a realistic improvement looks like for your market.

Yes. Our clients span NSW, VIC and QLD. The same campaign structures and SEO approaches apply across Australian markets with adjustments for local competition density and seasonal patterns. We've worked in metropolitan, regional and suburban markets across the east coast.

Paid search (Google Ads, Meta) typically produces meaningful enquiry volume within 4–6 weeks of a properly structured launch. SEO map pack movement appears in 8–12 weeks. Full organic rankings in 4–9 months. The Campbelltown Storage conversion spike came at week eight. Extra Space Melton hit $3.70 CPL inside three months.

Start building your own case study.

Free audit. Written findings within one business day. No cost, no lock-in.

Get free audit Call +61 413 440 086

What good storage marketing actually produces.