In today’s digital world, businesses are up against some stiff competition to get noticed by their target audience. And let’s face it, to make an impact, you need to create content that not only grabs attention but also connects with your audience and drives results. That’s where animation and video come in to play a big role.
Did you know that our brains process visuals 60,000 times faster than text? That’s why 59% of senior executives have said they would choose video over text given the choice. And it doesn’t stop there, videos also get a whopping 1200% more shares than text and images combined.
Animated graphics, explainer videos, and interactive videos can give your website or marketing content a bit of personality and life, making it way more engaging than just plain old static images and text. The stats don’t lie, using animation and video in your digital marketing strategy can seriously boost engagement and help you score more leads for your business.
Here are some of the ways that animation and video can step up your digital marketing game:
- Better Engagement: Compared to static content, animation and video have been proven to hold the viewer’s attention for longer and increase engagement. They’re visually appealing and help to explain things in a way that’s easy to remember and understand.
- More Lead Generation: By using animation and video to educate and inform your audience, you can score more leads for your business. For example, an explainer video that showcases your products or services can help build trust with potential customers and increase conversions.
- Increased Social Media Shares: Animation and video are way more shareable than static content, making it a powerful tool for building your brand and reaching a wider audience.
- Improved SEO Results: Websites with video content tend to rank higher in search engine results, making it easier for your target audience to find you. Plus, 86% of marketers say that video has helped them increase traffic to their website.
The benefits don’t just end there. Viewers retain 95% of a video’s message compared to just 10% when reading text. That’s why animation and video are crucial for your digital marketing strategy.
In conclusion, using animation and video in your digital marketing strategy can have a massive impact on your brand. By improving engagement, increasing lead generation, boosting social media shares, and improving your SEO, you can reach your target audience, build trust, and drive conversions.
Here at Jigsaw Ensemble, we’ve got a top-notch team of experts that can help you create high-quality animation and video content that will take your digital marketing to the next level. Reach out today at jgsw.com.au/contact-us