Emma Whitfield
Head of Performance Marketing
Google Ads, Meta campaigns, storage PPC architecture, CRO
Full-service digital agency — self-storage specialists
Eight years. One industry. A different kind of agency.
Jigsaw Ensemble was founded in Sydney in 2017 with one principle: underpromise and overdeliver.
2017Year founded, Sydney
20+Active storage clients
$3.70Lowest CPL achieved
174%Peak conversion rate
Storage came first. It's still where 90% of our clients are. We know what a unit mix is, how occupancy pressure changes by season and why move-in incentives need to be tested rather than assumed. Self-storage is our speciality. It's not our limit.
Certified, partnered and accountable.
SSAA Preferred PartnerSelf Storage Association of Australasia
Google Ads CertifiedSearch, Performance Max, YouTube
Meta Ads CertifiedMeta Blueprint certification
HubSpot CertifiedInbound marketing & CRM
Storeman PartnerVerified integration partner
StoreSync PartnerVerified integration partner
Founder & Managing Director
Chinthaka Mampitiyarachchi
Managing Director & Founder
Before founding Jigsaw Ensemble in 2017, Chinthaka spent over a decade leading digital transformation projects inside Australia's major financial institutions — including NAB and UBank. His work spanned complex system integrations, platform migrations and digital banking infrastructure: the kind of technical depth that most marketing agency founders don't have.
That background is why Jigsaw can do things most marketing agencies can't. The Storeman and StoreSync integrations aren't a vendor relationship — they're built by a team led by someone who's implemented enterprise system integrations at scale. The custom AI tools and software development capability exists because the person running the agency spent years building and connecting complex digital systems before he built a marketing practice.
Jigsaw found its home in self-storage and stayed there by design. The specificity of the industry — unit types, occupancy pressure, seasonal patterns, management system integrations — suited the way the agency thinks. A proud moment: watching the Storage King 3D animation campaign his team produced go to air on national television.
The team
The specialists behind every engagement.
Our team is built around storage. Account managers, PPC specialists, SEO leads, creative directors and developers who have all worked in the self-storage industry — not adapted from another sector.
Rajiv Patel
SEO & GEO Lead
Local search, map pack rankings, AI search optimisation, content strategy
Sophie Anderson
Creative Director
Brand strategy, visual identity, video production, 3D creative
Liam Chen
Web & Integration Lead
Storeman integration, StoreSync, custom web builds, software development
Who we work with
20+ Australian storage operators trust us.
From individual facility owners to national multi-site operators. From new facility launches to established brands that have been running for decades. No minimum size. No maximum ambition.
Storage King15+ locations nationally
Store LocalMulti-site operator
Fort KnoxNational brand
Extra Space Storage$3.70 CPL achieved
Storage SocietyBrand & marketing
Store Room Self Storage174% peak CVR
Ingleburn Self Storage10× conversions
Campbelltown Storage22× conversions
Store Local NSWSEO & Google Ads
Storage King ChatswoodVehicle storage
Extra Space MeltonVIC operator
+ 8 moreacross NSW, VIC & QLD
What we believe
Six principles that shape every engagement.
These aren't values on a wall. They're the specific operating principles we apply to every account, every campaign decision and every piece of reporting.
Fix attribution before spending more
Most operators make budget decisions on incomplete data — phone calls invisible, bookings unattributed, campaigns optimised on 40% of actual enquiries. We fix the tracking before recommending any spend increases.
Unit-type logic in everything
Storage isn't one product. A 5×5 fills differently to a climate-controlled 10×20. Every campaign, landing page and report should reflect the unit types that matter — not aggregate traffic numbers.
Seasonal patterns are predictable. Plan them.
End-of-lease peaks, student storage, Christmas demand — these aren't surprises. We build the seasonal calendar at the start of every engagement. Live before demand arrives, not reactive once it's already peaked.
Occupancy is the metric. Not impressions.
We report on what moves the business: CPL, CVR and the actions that connect to actual move-ins. If a campaign produces traffic but no tenants, it's not working — regardless of what the impressions say.
One team beats three suppliers
When your ads team, web team and creative studio have never spoken to each other, every campaign change becomes a coordination problem. Under one roof, everyone works from the same data.
Underpromise. Overdeliver.
Our founding principle, set in 2017. We set conservative expectations and then work hard to beat them — because a client who's pleasantly surprised after month three is worth more than one disappointed after month one.
What we do
Marketing. Creative. Development. One team. One account manager.
Most operators end up managing three separate suppliers who've never spoken to each other. Under one roof, everyone is looking at the same data — which means campaigns, pages and brand all work together instead of competing.
Campaigns built around occupancy.
Unit-type bidding, suburb-level SEO, move-in offer testing, seasonal scheduling and reporting tied to real move-ins.
Explore marketing →
A storage brand worth paying more for.
Strong creative improves Google Ads quality scores, commands better pricing and earns trust that outlasts a competitor's promo offer.
Explore creative →
Websites built to integrate from day one.
Storeman and StoreSync connections from day one. Online booking, unit size guides and performance all built in — not bolted on later.
Explore development →
Industry endorsement
SSAA Preferred Partner.
The Self Storage Association of Australasia represents over 1,600 facilities across Australia and New Zealand. Being a Preferred Partner isn't a paid directory listing — it's recognition that we've earned our position in the industry as a trusted supplier.
For storage operators, the practical difference is accountability. We attend SSAA events, we're embedded in the industry, and we're held to the same standards as your other industry suppliers. When something goes wrong — and in marketing, things occasionally do — you're dealing with an agency that has its industry reputation on the line, not just a monthly retainer.
What that means in practice
- We know what a unit mix is and build campaigns around it — without you having to explain it
- Storeman and StoreSync Preferred Partners — direct integrations with the platforms you already run
- Accountable to the same industry body as the rest of your supplier relationships
- Embedded in the industry — we attend SSAA events and stay current with how storage is evolving
Storage brands we've built
Creative work for Australia's storage industry.
Beyond campaigns and websites, we've built brand identities for some of Australia's most recognisable storage operators — from full brand strategy through to 3D production assets that made national TV.
Store Room Self Storage
Full brand strategy, logo system and visual identity. Store Room Self Storage went on to achieve 174% peak conversion rate — the brand foundation is part of why.
Storage Society
Brand strategy, visual identity and ongoing creative for Storage Society — positioning a storage brand that communicates quality above what the market typically expects.
Storage King
2+ years of social media creative, 2D-to-3D asset transformations and campaign production across 15+ locations. Work featured in a national TV campaign.
Non-storage portfolio also includes caravan & 4WD accessories, ENT specialist clinics, sleep medicine, hearing clinics, blinds & shutters and CPAP supplies.
Offices
Sydney & Melbourne.
Melbourne (HQ)1 Olive York Way, Brunswick West VIC 3055
SydneyServing NSW, ACT & QLD clients
+61 413 440 086marketing@jgsw.com.au
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